![]() These customers have memberships, subscriptions, or paid access to your services or platforms. If your brand is more on the services side of things, then your loyal customers come in the form of recurring revenue. Pleasing these customers is an important part of maintaining their loyalty and ensuring that they never have a reason to want to leave your brand for a competitor. They have been consistently buying for over a year and should make up a significant portion of your customer base. Loyal customers are those who have proven over time their dedication to your brand, products, and services. While a customer base definition largely covers your most loyal and engaged customers, there are a few different types of customer bases that you should understand. What are the Different Types of Customer Base? ![]() That allows you to forecast a base number of sales for the month or quarter and gives you an opportunity to find more potential customers to add to your base. The larger your customer base is, the more revenue you can expect from them. Whether it’s because they love your products, understand your message, or like being a part of your brand community, these people are loyal and are unlikely to leave your brand for a competitor. They provide consistent, regular support to your brand in the form of revenue. While there certainly should be some overlap, the two different terms serve different goals in your marketing tactics.Ī customer base is essential to your brand. ![]() They are the group of people who will repeatedly buy your products or services and provide the highest amount of financial value to your company.Ī customer base is different from your ideal customer profiles.Īn ideal customer profile will give you a fictionalized person who you want to target and explain why they fit best with your brand, but your customer base is the real people who actively buy from you today. ![]() Simply put, a customer base is the group of most loyal and engaged customers that a business has. ![]()
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